Daini Ken ? What is that mean?

I am planning a brand makeover...sounds really funny, but that is what I am working on.

I am not going to tell you what I am doing, but this is a great opportunity to go into the meaning behind my brand.
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Daini Ken Designs by Frederic Prevost © has been very eclectic in brand image since the founding of itself, partly, it was intentional on my part.

First of all, I made the brand name in Japanese. I am Japanese and exotic sounding brand can be always trendy and unique. Not to mention it will not risk everyone else just starting out unintentionally or intentionally pick the same or similar generic and quite boring/un-creative name such as *darkside* *The Darkside* * Dark side*--- (is it a fan site of commercial blockbuster movies? Is it owned by a fan of pink floyd?) Or made it with two letter initials, looking like abbreviation of some geeky game.

"Daini Ken" is the common Japanese literature translation of *The second circle* in La Divina Comedia - Divine Comedy by Dante. My favorite verse from Divine comedy is Canto V, and the scene is set in the Second circle of Hell.
And of course, you can't forget the word *second* has that there is a tongue in cheek relation to the pixel world we are in.
Daini means literally *second*. Ken means geographical *area*, such as Shuto Ken, (Tokyo metro and its suburbs).
So, even if you are Japanese, you have to know Japanese translation of Shinkyoku(Divine Comedy) to know the word and meaning of Daini Ken. You just can't use dictionary or babel fish to translate *The second circle* into Daini Ken.

Anyone can pick *Inferno* as a brand name, meanwhile it could be the title of the movie, or Inferno from Divine comedy, or even can be disco inferno... It is, again boring. Not to mention there are whole bunch of Inferno, Purgatory in any areas of brand name, titles and trademarks etc etc. It is not even unique.
There is no depth in selection process.

Divine Comedy is dark, crude, harsh yet wickedly honest, tender and intelligent. There is no such literature to this day which can be put next to this book, let alone the fact that this would be the first depiction/visual description of hell in the literature in the known human history.
It does not confine the idea to just Hell or wicked human nature, it gives some hope as Dante discovers the universe with the guidance of Virgil.

And *By Frederic Prevost* completes my signature that I am the designer/ owner and there is no *we* . From the item name, package, to the prim placement, hues of the textures, I am the one who is responsible, which means even if I use the script or parts made from open source, I change it fit my products and it will never the way they are lying on the creator's inventory.

blah blah... so. There you go.

(want to read Divine Comedy? I recommend Henry Wadsworth Longfellow's Translation, if you are interested. You should be able to find it around $10. Well, worth the money spent.)